Three Ways to Communicate Climate Action With Confidence

Climate communications have often focused on commitments, targets and achievements. While those remain important, stakeholder expectations are evolving.

Increasingly, organizations are looking for ways to help stakeholders better understand the climate action behind their claims. At the same time, evolving standards, regulations and stakeholder expectations are placing greater emphasis on transparency, disclosure and independent verification. Climate Impact Partners' research found that 79% of consumers would want access to additional information when presented with a climate claim, highlighting the value of providing clear, accessible information that brings climate action to life.¹

This presents an opportunity for organizations to move beyond communicating outcomes alone and tell richer, more engaging impact stories. These three areas can help strengthen climate communications and build stakeholder confidence: 

Build your communications on recognized frameworks that provide clear guidance on measuring, reducing and taking responsibility for emissions.

1. The Climate Impact Partners® Protocol provides a framework for organizations financing climate projects and communicating that contribution transparently.
2. The CarbonNeutral® Certification | Climate Impact Partners provides a practical framework for organizations seeking to align climate action with recognized standards and best practice for measuring, reducing and compensating emissions.
3. Science Based Targets initiative (SBTi) provides a recognized framework for setting emissions reduction targets aligned with climate science, helping organizations demonstrate that their decarbonization plans are robust and credible.
4. ISO 14068 provides an internationally recognized standard for achieving and demonstrating carbon neutrality to support sustainable development and transition to low GHG emission activities.

Use Verification to Build Credibility

Choose frameworks and certifications that provide recognized evidence of climate action. Third-party verification can help strengthen credibility and make it easier to communicate progress with confidence. Look for certifications that provide stakeholders with easy access to supporting information behind a claim, whether through QR codes, public verification statements or other transparent disclosure mechanisms.

Share Your Climate Impact

Accurate climate communications require more than technical frameworks alone. Organizations also need ways to translate complex climate action into clear, engaging stories for customers, employees and other stakeholders. Climate Impact Partners supports clients with both the technical foundations and communications guidance needed to communicate climate action confidently, transparently and accurately.

As expectations evolve, organizations have an opportunity to help stakeholders better understand the climate action behind their claims. Combining recognized frameworks, credible verification and engaging impact stories can help build confidence, strengthen trust and demonstrate meaningful climate leadership.

Climate Impact Partners helps organizations bring these elements together, providing the technical foundations, communications guidance and impact storytelling support needed to communicate climate action clearly, accurately and with confidence.

Explore the CarbonNeutral® Protocol and Climate Impact Partners® Protocol to understand the frameworks helping organizations take and communicate climate action with confidence.

Foot notes and resources:

1. Climate Impact Partners consumer research conducted by Opinion Matters, 2026.