Upon the Fields of Barley: Visiting the Agreena Regenerative Ag Project

Smiling woman with shoulder-length blond hair wearing a plaid blazer and a black top, indoors with a bright, blurred background.

Sunnii-Elle Peifer-Stafford

Strategic Accounts Manager UK & RoW

Wide flat green field of tall crops under a clear blue sky, with a dirt path leading to distant trees and power lines on the horizon.

We recently visited an Agreena Regenerative Agriculture Farm with two UK-based clients, including Trainline and Ampa Group, to see firsthand how soil is turned into a climate asset.

Regenerative agriculture is an important part of the carbon removal puzzle, because soils are one of the biggest carbon sinks on earth. It is one of the most credible ways to embed carbon removal into national landscapes today, and can scale across millions of hectares.

“It was fantastic to take a group of colleagues to the Agreena Agricultural Project in Peterborough. Carbon offsetting can sometimes feel quite abstract, and as an organisation it’s easy to feel removed from the real impact happening on the ground. What was great to see is the close relationships and collaboration between the farmers, Agreena and Climate Impact Partners. I’m incredibly grateful to Climate Impact Partners, Agreena and the farm team for taking the time to show us the work firsthand, talk us through the science behind it, and help us better understand how our offsetting strategy is supporting more sustainable, regenerative agricultural practices. It was a great day out and we look forward to many more.” - Sarah Hammond, Senior Corporate Sustainability Manager, Trainline

Seeing a generational shift firsthand

Thomas Gent’s 800‑hectare farm has been in his family for four generations, producing crops such as triticale, wheat, oats, and barley on land that sits below sea level. Their transition to regenerative agriculture began in 2008 at a challenging time when wheat prices were low, fertiliser prices were high, and their farm needed to invest in new machinery.

Rather than maintain a system dependent on increasingly expensive inputs, the farm changed course to work more harmoniously with nature. For Thomas, regenerative agriculture is not an end goal, but a journey of continuous improvement, one that prioritises soil health and resilience for long-term productivity.

Group of people standing in a sunny field of tall crops, listening to a man in a light shirt who is gesturing and speaking to them. Clear blue sky overhead. — Visiting the Agreena Regenerative Ag Project

group of four people standing in a tall green field between crops on a sunny day, two dogs sniffing near their feet, all wearing caps and casual clothing. — Visiting the Agreena Regenerative Ag Project

A tricolor Australian Shepherd lying in tall green grass with its mouth open and tongue out, looking to the left, sunny outdoor scene. — Visiting the Agreena Regenerative Ag Project

Four people stand in a green field with two dogs nearby on a sunny day; everyone wears casual outdoor clothing and hats, posing together. — Visiting the Agreena Regenerative Ag Project

Black dog resting in tall green grass with its head visible and tongue slightly out. — Visiting the Agreena Regenerative Ag Project

What regenerative agriculture looks like in practice

Farming is often thought of as a choice between two extremes: fully organic systems, or chemically led systems, relying heavily on synthetic fertilisers and pesticides. Regenerative agriculture offers a practical alternative, enabling farms to reduce their dependence on artificial inputs and work more closely with natural systems to restore soil health, while remaining financially viable in real-time farming markets against a backdrop of increasing weather extremes, dwindling governmental support and volatile market pricing.

On the farm we visited, practices includes:

Reducing the use of artificial fertilisers, and increasing organic inputs such as insect manure, which are less carbon‑intensive and help rebuild soil organic matter.
Changing tillage practices. Conventional ploughing repeatedly releases stored soil carbon into the atmosphere. New machinery allows crops to be planted directly into the soil, without tilling or ploughing.
Keeping soil covered year‑round. Bare soil is unnatural, wasting sunlight that could be powering photosynthesis to increase soil organic matter and leaving carbon in topsoil exposed. Cover crops, often beans or legumes, are planted between other crops to protect and regenerate the soil.
Crop rotations. 7x types of crops are rotated across fields throughout the year, compared to 2x on a traditional farm. Triticale wheat remains the most profitable crop, while beans are among the least profitable, but deliver vital nutrients for soil health. Rotational crops protect the soil calibre and biome, retaining moisture beneath the roots to support overall land integrity.

A man kneels in a field with a shovel, gesturing with one hand while others stand around him on a sunny day. — Regenerative agriculture in practice

People stand in a green field, a man in a light polo and beige cap showing two clumps of something in his hands while others listen nearby under a clear blue sky. — Regenerative agriculture in practice

A person in a light shirt and jeans stands in a field, holding a large clump of dark soil with tangled roots and straw-like plant material. — Regenerative agriculture in practice

Person kneeling in a field examining soil clumps, wearing a black cap, sunglasses, green jacket, jeans, and sneakers, holding a handful of soil with small plants. Distanced rows of crops extend across the field under a clear blue sky. — Regenerative agriculture in practice

A hand holding a clump of dark soil with a small plant sprouting, showing green grassy leaves and white roots tangled in the dirt. — Regenerative agriculture in practice

pile of light brown and tan grains in a cupped hand, with a large mound of similar grain in the background and wooden walls behind. — Regenerative agriculture in practice

Challenge of transitioning and the role of carbon finance

For many farmers, the biggest barrier to adopting regenerative agriculture is the transition period. It can take around five years for yields to recover to pre‑transition levels, as soil systems rebalance and organic matter builds back up.

That financial gap is real. And this is where carbon finance plays an instrumental role.

By rewarding measurable climate benefits during the early years of transition, carbon finance helps de‑risk change for farmers, making regenerative agriculture a viable option rather than a financial gamble.

The farm we visited continues to grow the same crops today, and in some cases achieves similar or better yields, while increasing the amount of carbon stored in the soil.

Scaling regenerative agriculture with Agreena

Agreena works with more than 2,500 farmers across 20 countries, supporting the transition of around five million hectares from conventional to regenerative agriculture. While the company was founded in Denmark and has a strong base in the UK and Scandinavia, much of their project areas are now in Eastern Europe, including Ukraine.

Agreena’s role is to collect and aggregate farm‑level data, and to work with Verra’s Verified Carbon Standard to enable third‑party verification and issuance of carbon credits. This aggregation model allows agricultural soil carbon projects to scale, something individual farms would struggle to achieve alone. By supporting farmers as they shift away from carbon-intensive practices, carbon finance helps unlock additional, durable carbon removals that would not otherwise occur.

Importantly, Agreena operates with the recognition that nature is not a clean dataset. Farmers operate within a biological system: rainfall varies, frost arrives unexpectedly, and outcomes cannot be controlled with the precision of an industrial process. Measuring and managing soil carbon involves a complex system of satellite monitoring and in-field soil sampling, requiring robust data models and conservative assumptions.

People walking through a tall green crop field on a sunny day, wearing hats and jackets, with trees and stacked hay bales in the distance under a clear blue sky. — Scaling regenerative agriculture with Agreena

Two people walking through a wide green field on a sunny day, one carrying a shovel, distant trees and power lines on the horizon. — Scaling regenerative agriculture with Agreena

A man wearing a light polo and cap stands in a vast green crop field with a clear blue sky, holding a shovel, and a dog nearby at the bottom edge. — Scaling regenerative agriculture with Agreena

Why soil matters for climate and for people

Higher soil organic matter means healthier soils, stronger crops, better water retention, and more resilient farms. It also means more carbon stored safely underground.

For corporate buyers of carbon credits, regenerative agriculture projects offer something rare: climate action that is scalable and closely linked to the real economy. Soil carbon removal happens in tandem with food production, strengthens resilience to climate impacts, and delivers benefits that extend well beyond carbon alone.

If your company is looking to fund high-integrity removals, regenerative agriculture projects like Agreena not only transform farmers’ land, but also their livelihoods.